Your Intellectual Property “IP” Assets: Protecting Your Brand Value
Summary:
Your brand IP asset value is likely to be more valuable than the sum of your buildings, plant and equipment. Trademarks, designs, copyright, website content, client details, staff identities, data protection processes, and training materials are all part of your IP. Yet over 90% of all businesses fail to protect their IP assets. Companies lose vital data through online and hard copy theft. Staff leavers often disclose employer IP to subsequent employers. 30% of SME’s suffer branding infringements and lose customer enquiries and essential data of suppliers and staff to competitors. Small enterprises can lose up to 40% of historical profits or over £100,000 for a single trademark infringement claim. Ai is accelerating these risks.
Reasons to attend:
- You will identify your key IP risks and assets to access growth funding
- You will learn how to own and protect your data and IP assets
- You will identify and reduce the risks related to Ai and ChatGPT
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