Our local retail and hospitality economy is a vital part of community quality of life. Our economy is heavily dependent on tourism, both regional and international. Visitors who often spend hundreds of pounds per day need signposting in advance to good quality shops, restaurants, hotels and heritage sites. One local “mystery shopper” advises that online signposting remains one of the best ways to support visitor spending choices.
“Mystery Shopping” involves an expert in customer service visiting or contacting a service provider and reporting on the experience. The report recognises successful service and can also identify areas for improvement. This can enhance service quality, motivate service staff and attract new customers.
“Mystery shopper” Clive Bonny is encouraging more local people to report their experiences using Tripadvisor. Clive recommends applying the “praise sandwich” which reports positive comments at the start and end of feedback whilst adding any areas for improvement in the middle.
Clive says “I recently visited a local restaurant which had new management after poor past reviews online. My feedback stated new management had improved the dining experience significantly. This public online information can now better inform others, bring back customers and enhance our local economy. Tripadvisor is free to use and takes just 2 minutes online so let’s all do what we can to protect our small enterprises and improve high street trade.”
