Jacquemus is a prime example of a brand which, although barely over a decade old, has been thrust into the spotlight, and become a target of cyber squatters as a result.
The buzzy brand has been early to defend its name and valuable reputation against eager and unauthorized domain-filers in jurisdictions beyond its most immediate turf by way of proceedings under the Uniform Domain-Name Dispute-Resolution Policy (“UDRP”).
The brand’s legal team has been prompted to initiate an array of proceedings in recent months and has landed favourable outcomes in a handful of matters, including some very recent ones.
In each of those cases, Jacquemus argued that – and WIPO panellists found – that it owns “a considerable number of registrations for the JACQUEMUS trademark throughout the world,” and “has established rights over the mark JACQUEMUS internationally,” as well as “fame and renown” that “is inevitably linked to [its brand].”
In a handful of decisions issued as recently as last month, WIPO panellists ordered that the Jacquemus-bearing domain names be transferred from their unaffiliated owners – who were either actively using the domains to confuse consumers or were holding them passively, which may similarly “constitute bad faith,” according to the WIPO – to the brand.