One of the biggest fashion magazines in the world is threatening to sue a pub in a tiny Cornish hamlet because they share the same name – and it claims this could confuse its readers. Condé Nast, the owner of Vogue magazine, has sent a cease and desist letter to the Star Inn at Vogue, a hamlet that blends into St Day, near Redruth, to stop using the name ‘Vogue’ as it is their name – even though the pub is more than 200 years old and the village is older still.

The letter asked publicans Mark and Rachel Graham to stop using the name of the Cornish hamlet because it might confuse its fashionista readers who might not be able to differentiate between their favourite glossy magazine full of top models and a proper Cornish boozer in a village which the vast majority of them have never heard of.

The New York publisher’s legal team sent publicans Mark and Rachel Graham a cease and desist letter threatening them with further legal action if they didn’t stop using the name Vogue. Mark and Rachel sent a reply back to Condé Nast’s chief operating officer Sabine Vandenbroucke, and their put down has taken the internet by storm. The hilarious response laid into Vogue – the magazine – for not bothering to google the Cornish village’s name.

The 60-year-old publican received plenty of support from readers who thought his response was the funniest thing after he made a point that Vogue should have asked the people of Vogue’s permission to use the name of their village, not the other way round. His response is here in full, which is worth repeating once more for its entertainment value.

“Whilst I found your letter interesting on the one hand, I also found it hilariously funny. I presume your magazine bases its name on the dictionary term for being in fashion which is uncapitalised as used in the Oxford English Dictionary. “If a member of your staff had taken the time to investigate they would have discovered that our company, the Star Inn, is in the small village of Vogue, near St Day, Cornwall. Yes, that’s right, Vogue is the name of our village, which has been in existence for hundreds of years and in fact is a Cornish word, not English. I note in your letter that you have only been in existence since 1916 and I presume that at the time when you chose the name Vogue in the capitalised version you didn’t seek permission from the villagers of the real Vogue. I also presume that Madonna did not seek your permission to use the word Vogue (again the capitalised version) for her 1990s song of the same name. You are both at liberty to use the uncapitalised version without our permission. As a side note she didn’t seek our permission either.”

Mark concluded saying: “In answer to your question whether we would change our name, it is a categorical NO.”