Brighton’s shoppers have been flocking to a new wholesaler who opened its doors just a few months ago. The shop has found a niche in selling meat and dairy products direct to the public at wholesale prices. Large packs of beef, chicken, lamb, pork and cheeses are giving local shoppers savings of up to 50% off supermarket retail prices.
Malpass Markets owners Jamie and Abi Malpass are building onto a family tradition which has been trading across the south east for 200 years. Their mobile open markets now have a young startup sister company in permanent premises in Upper Hollingdean Road. The car park has 300 free spaces so shoppers can take their time selecting from dozens of different meat and dairy packs fresh from Smithfields wholesale market.
Last year’s rainy weather on open markets prompted Malpass to create an undercover shop with easy access off Brighton’s Lewes Road. They invested in the safest and latest store equipment to handle high product volumes and keep products fresh and tasty. As a Livery qualified butcher Malpass cuts and packs all products onsite to ensure the best cuts for customers.
Malpass also won a helping hand with a government backed scheme called GrowthAccelerator. This has paid for 80% of the costs of external professional advice. Growth Coach Clive Bonny says “The scheme has allowed me to advise on a wide range of key issues, including recruitment, contracts, and social media marketing. My work has included meeting the bank manager, job applicants, new media services and using PR to inform the press and public. More small firms with high growth potential should apply for this generous support package.”
Jamie and Abi are delighted that after only 3 months the shop’s turnover has already exceeded all their open markets with lower costs. They have an active following of 1000 customers on Facebook and Twitter. Abi says “Our savings are being passed onto all our customers who can now buy better quality meat at prices which undercut the big supermarkets.
Jamie and Abi are delighted that after only 3 months the shop’s turnover has already exceeded all their open markets with lower costs
We plan on taking a lion’s share away from bigger businesses because we give the customers great choice and value, and we have no middlemen fiddling with the food chain.”
Malpass is helping the local job market with 3 new apprentices and is already planning to open more stores across the south east.