The Retail Business of the Year Award Winner is a nursery with Personal Shoppers that has grown tenfold since initial funding under an Enterprise Allowance Scheme.

A nursery goods retailer supplies from a large showroom and warehouse. The Owner-manager and her long-standing assistants have stimulated a 25% increase in business in the last twelve months. Their success has been recognised by a panel of independent judges.

Frills_Award_Winner The shop has converted a large showroom into specially designed nursery rooms and is keeping ahead of demand with spacious onsite warehousing to guarantee reliable deliveries. They stock many specially tailored products from Europe including prams, furniture and clothing to combine practical safety with colourful fashion.

The owner claims it is not just their products which create success. Her assistants are called “Personal Shoppers” for their customers and have been winning customer referrals beyond local boundaries. The company ethos highlights the shopping experience at Frills All Round should be one of the “highs” of the baby adventure, not just as a “have to do it” chore.

The owner says “Our customers leave the shop confident, happy, feeling exclusive and wanting to return. And our staff even choose to regularly stay behind after closing to share ideas which ensures our customer service stays the best in the business.”
Frills All Round is now planning the next stage of expansion by consulting with their customers in a series of special onsite events.